Are they talking about you? What are they saying?
Monitor the discussions in the media about your company and control your brand and reputation better. Find the little murmurs before they develop into a crisis. Measure the efficiency of the work you have already done.
Before beginning with the communication activities, we always define and set the goals together with our client. We use monitoring tools to see if the results meet our goals, and what could be done better. Monitoring doesn’t end with the last communication activity – we also keep up with the long-term effects.
The results of monitoring benefit the planning of communication, company image development, customer service, product and service development, benchmarking, and crisis management. Further actions can be modified based on the results gained from monitoring.